The truth is out there….it’s just how to find it that is the difficulty.  Even after years of research, I struggle to work out whether what I have read is the honest truth.  The very word ‘truth’ has been watered down so much over the last few decades, it’s almost become worthless!  Entering the world of Organics, or rather Certified Organics has been a real eye opener.  You automatically associate ‘Organics’ with ‘purity’, ‘environmental honesty’, ‘cruelty free’, ‘chemical free’, and you believe that the creators of these ‘organic products’ have genuinely honest desires to offer the world real alternatives to the rubbish we have been sold for so long.  But no!  99% of them are either purely on the ‘band wagon’ to cash-in on the boom in organic consumers, or already established giants magically turning chemical laden products into ‘organic’ or ‘natural’ products – all smoke and mirrors.  And this is were the word truth has become distorted beyond recognition.  What they tell us is anything but the truth; the advertising is slick, the packaging expensive, and we lap it up.

The simple solution?  To learn to read the labels, and especially the INGREDIENTS, so that we see through the gloss and get to the reality of the product we are interested in.  If you struggle to read an ingredient, if the ingredient has numbers attached to it or a few capitol letters, then this isn’t a natural or organic product – what it probably is, is a product with a few natural or organic ingredients in it.  Big difference!  As for the word ‘organic’, sadly that has also been abused for far too long.  Petroleum, crude oil, and arsenic are all ‘organic’ or ‘natural’ substances, but I don’t want to cover my body in them, or add them to my diet!  (Neither do I want to continue washing them down my sink/ loo for them to accumulate in the rivers or ground water after the initial water treatment process.)

What about Certified Organics?  This is definitely closer to being a product that should be chemical/ synthetic free, especially where food is concerned….BUT!  Not all certification bodies are equal as there has not to date been a global certification standard created or agreed upon, especially when it comes to COSMETICS.  So this means there are quite a number of different certifying bodies out there with completely different criteria for what they consider to be a ‘certified organic’ product – some allowing as little as 5% of the total ingredients to be real certified organic ingredients.  (A certified organic ingredient should be non-GMO, should not be chemically altered using other natural or synthetic ingredients, and should have been grown without the use of synthetic pesticides.)

Over time I hope to build up articles relating to all these points, but for now all I can offer is for you to check out the only honest certified organic cosmetics and personal care products on the planet – the certification is to food grade standards, not cosmetic!  Go to www.mipureorganics.co.uk


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